No Executive Should Be Left Behind

Published: 9th June

This week the International Telecommunications Union (ITU) predicts that 2 billion people will be online. The global population currently stands at 7.2 billion.

There will also be more than 7 billion mobile device subscriptions, which leaves us with the sobering thought that more people will have a mobile phone subscription that will have access to safe drinking water.

78 out of 100 people in the US and Europe already use mobile broadband, and 69% of the world has 3G coverage, but only 29% of rural areas are served.

Africa lags behind with just 17.4% mobile broadband penetration.

If we take a closer look at the UK, the Office for National Statistics (ONS) informs us that almost 6 million UK adults have never used the internet.  11% of adults – the equivalent to 5.9 million people, have never logged on in their lives.

Just before delivering a lecture to students at Insead Business School last year, they felt it necessary to give me a social media score, based on their research of my usage of the following combination:

  • Website
  • Twitter
  • Linked In
  • Facebook

I didn’t do badly, but in the space of a year I wonder whether these would be the right and only applications that would make up my social media score card today? Instagram? Snapchat?

The digital world moves so quickly that at some stage of the game, many of us are left far behind – does it matter?

The new digital divide we are seeing might be also generational, but it certainly spans the hierarchy of most organisations.

Most executives use some sort of digital communications, but in the main, they use far less than the majority of their workforce.

Is this just natural?  Or is this increasingly a risk?

Far too many well intentioned organisations are still preventing the majority of their workforce using their key forms of digital app with the excuse that they are either not rigorous enough or a security risk.

Are some of our leaders being left dangerously behind?  And is it really time that we have the under 25’s represented in our management meetings?

Ignorance is no longer bliss, and the real danger is being left behind.

Please make sure you return for part 2 “What CEO’s have learned about Social Media?” on Monday 8th June.

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