Published: 9th June
When it comes to social media, today’s CEOs have made a remarkable transition over the past five years.
A recent analysis by Weber Shandwick found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.
Being social was once considered too risky, because CEOs feared that saying the wrong thing online would ignite a firestorm of antagonists, dissatisfied customers, and disgruntled employees, who could threaten the company’s reputation.
Now, having a digital strategy across multiple channels is the new “must do” to neutralize criticism. It’s become more important to transparently tell the company’s story and join the conversation.
Social media is an important new leadership communications tool that just might improve female representation in the C-Suite as well. And it has been seen that Women executives are raising their voices through social. Weber Shandwick examined the social media usage of female executives on Fortune’s 2014 Global Most Powerful Women in Business list. It was found that 76% of them are social. This high rate is in line with that of the top 50 global company CEOs we analyzed.
So, social media presence = power?
It’s clear that having a social presence, no matter how small, puts CEOs in a better position to share their stories and connect with a large audience. Plus, there may be reputational benefits that come with being online.
To avoid being called a dinosaur when it comes to social, here are a few tips from Leslie Gaines-Ross for how CEOs can improve their social engagement: