Exclusive Interview with Tony Blair’s Right Hand Man

Published: 19th April

Alastair Campbell: “I played a part in turning New Labour into a winning political force”

Alastair Campbell certainly hasn’t been idle since his time at 10 Downing Street. He has recently released a book called “Winners”. After interviewing the likes of Jose Mourinho, Richard Branson, and Ben Ainslie to name a few, the former no. 10 spin doctor for Tony Blair, is all too familiar with the concept of winning. Not only has he engaged and interacted with renowned winners of this century, but also has the burning desire to conquer every challenge that crosses his path. He has been recognised as a winner in his field; the undisputed champion who turned the Labour Party into a winning political force.


Here’s a sneak peak of our interview with Alastair:

  1. How did you decide to write Winners?/ Where did the inspiration come from?

I started out with the intention of writing about how to win campaigns. But then I branched out from politics into sport and business. There was no single inspiration. I have had a lifelong obsession with the notion of winning and what makes a winner.

  1. Do you consider yourself a winner?/ How are you a winner?

I am certainly very competitive. I played a part in turning New Labour into a winning political force and I guess in many ways my life has been defined by that. I like to set myself big goals and work towards them. Writing books falls into that category.

  1. What is your biggest learning from your research for Winners?

That you can learn so much from looking at others. Also that politics is falling behind the best of sport and business.

  1. What do you think it takes to be the ‘best of the best’?

There is no single recipe but if I had to draw a few general lessons they would include hard work, boldness, resilience and the ability to inspire. I also think an understanding of strategy is vital.

  1. Who did you enjoy interviewing the most (during your research for Winners?)

I was so lucky with the people who agreed to see me. I don’t like singling people out but if you forced me to name a few I would say  Jose Mourinho, Anna Wintour, Floyd Mayweather and Layne Beachley. Oh and Ben Ainslie and Richard Branson. And Dave Brailsford.

  1. Do you think winning is an innate ability or a gene we can develop?

I think some people are born with very special qualities. But I think everyone can improve at everything they do – if they get that mindset.

  1. Is there a difference in winning for sportsmen vs. entrepreneurs vs. politicians?

Yes. But there are also huge similarities. Sport is more cut and dried. The results come thick and fast. But I think politics and business can learn a lot from the best of sport especially with regard to teamship.

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