A TALE OF TWO BRANDS

What do Virgin Radio and Shazam have in common?

Many would believe that starting a business with the prefix ‘Virgin’ just makes life so much easier, but is it?

High expectations and a clear promise to all who come into contact with it. How do you ensure that the business lives up to that promise?

Is the spotlight that comes with ‘Virgin’ help or hindrance in the early days? What decisions are already made? In fact, what does it stand for? And can you tweak the brand or is it sacrosanct?

What role does Richard play, if any?

Well, we have the pleasure and privilege of hearing from John Pearson, CEO, Virgin Radio.

If that wasn’t enough, John is also Chairman of the ground breaking App, Shazam.

This is the story of a modern day start up.

“Hear a song you don’t know? Shazam identifies it instantly. Free and Unlimited usage.”

From concept to 150 million users – a brand built from scratch.

This story has yet to be told, and tell it John will.

This will be a night to remember.