Deanna is one of the leading women in international finance, with an unusual combination of banking, brand marketing and communication skills, including experience in mobile and online banking. She is the founder of CameoWorks, LLC, a global retail and financial services advisory firm. Her non-executive director roles include NCR Corporation, U.K.’s Tesco PLC and Tesco Bank and French insurance conglomerate, AXA and the Joshua Green Corporation. In addition, the firm advises Bain & Company, Brooks Sports, Monitise, Anthemis, E*TRADE, BECU as well as several technology companies.
From 2005 to 2011, Deanna worked at Barclays PLC, where she transformed the Global Retail and Business Banking divisions. Initially, her position was chief executive of U.K. Retail and Business Banking, with 30,000 employees serving 15 million customers through contact centers, online and mobile banking and 1700 branches. In 2009, she became vice chair of Global Retail Banking, sharing best practices across Europe and Africa. In 2010, she added the role of chief executive of Europe Retail and Business Banking, helping to stabilize the business lines during the Euro crisis. Customer satisfaction improved from last-place among U.K. banks to first-place under her leadership.
Previous to Barclays, Deanna was employed, from 1985 to 2005, at Washington Mutual, Inc., the largest savings and loan institution in the U.S. She was marketing director and, later, president of Consumer Banking, where she helped transform the lender from a regional to a national player. Managing 2000+ branches, many in supermarkets across the U.S., she pioneered customer-friendly initiatives such as in-branch coffee shops, children’s play areas and free-form work stations. During her tenure, Washington Mutual, Inc. was named Best Retail Bank in the Americas by Lafferty International and Top 40 Store Concepts in the World by Retail Industry Leaders Association.
Her previous corporate board experiences include non-executive director roles at Catellus, a leading U.S. development company, and Plum Creek Timber, the largest private landowner in the U.S.
In 2007, Deanna was named Britain’s Business Communicator of the Year and in October 2010 was voted American Banker magazine’s Second Most Powerful Woman in Banking.
In November 2014, Deanna was voted Puget Sound Business Journal’s Women of Influence, an annual award given to women leaders who have enormous impact on the community.
Deanna lives in Seattle with her husband and they have two adult children. She graduated with honors from the private University of Puget Sound in Washington State; she is the immediate past chair of trustees for Puget Sound and a recipient of the Ernest T. Stewart National Award for university volunteers. She has also attended the Executive Education program of the Kellogg School of Management.Back to Speakers