Peter Ruis

Peter Ruis is the new CEO of the Jigsaw group, responsible for the business worldwide, including the shop at the Bluebird.

Peter started his career at Marks and Spencer as a graduate trainee in 1989, rising to the position of senior buyer within menswear. In December 1997, he joined Ted Baker as Head of Product. During his time at Ted Baker the company grew from a niche fashion brand to one of Britain’s most successful brands/retailers.

In 2002, Peter was appointed Brand Director of Levi Straus Europe, Middle East, Africa (Dockers Brand). Returning to the UK in 2005 he joined the iconic British department store John Lewis. Originally, as Buying Director for Fashion, Peter oversaw the rejuvenation of the John Lewis offer as it grew sales in advance of pound1bn in these markets. In 2010 he was appointed to the Executive Board, as Buying and Brand Director. Of note in this period was the creation of the now famous John Lewis television adverts, a doubling of the technology business, and a unique collaboration with Alice Temperley, as John Lewis defied the recessionary market.

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